The Brand Expand Blog

Marketing tips for service businesses, contractors, and local companies.

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Local SEO

Why Your Competitors Show Up on Google and You Don't

The real reasons your competition outranks you in local search and how to fix it

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Local SEO

Google Business Profile: Complete Setup Guide for 2025

Step-by-step guide to setting up and optimizing your Google Business Profile to

2025Read More →
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Local SEO

How Long Does SEO Take to Work for Local Businesses?

Realistic timelines for local SEO results and what to expect in the first 3, 6,

2025Read More →
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Local SEO

Local SEO in 2025: What Actually Moves the Needle

Google Business Profile hacks, review strategies, and the on-page basics most lo

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Local SEO

Local SEO for Electricians

How electricians can get more leads through Google and build a steady pipeline o

2025Read More →
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Local SEO

Local SEO for HVAC Companies

How HVAC companies can dominate local search and get more heating and cooling le

2025Read More →
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Local SEO

Local SEO for Landscapers

How landscaping companies can get found online and book more lawn care and lands

2025Read More →
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Local SEO

Local SEO for Plumbers: A Complete Guide

Everything plumbers need to know about getting found online and generating leads

2025Read More →
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Local SEO

Local SEO for Roofers

How roofing companies can dominate local search and get more leads for repairs a

2025Read More →
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Local SEO

How to Rank #1 in Google Maps for Your City

The local SEO strategies that actually work to get your business to the top of G

2025Read More →
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Local SEO

What is a Citation and Why Does It Matter?

Understanding local citations and how they help your business rank in Google Map

2025Read More →
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Lead Gen

The Only 5 Pages Your Service Business Website Needs

Stop overcomplicating your website. These five pages generate leads.

2025Read More →
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Lead Gen

Should You Buy Leads from Angi or Thumbtack?

An honest look at whether lead generation services are worth it for contractors.

2025Read More →
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Lead Gen

Contact Forms vs Phone Calls: What Converts Better?

Should you push visitors to call or fill out a form?

2025Read More →
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Lead Gen

Door Hangers, Yard Signs, and Local Marketing That Work

Old school marketing tactics that still work for local service businesses.

2025Read More →
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Lead Gen

How to Follow Up with Leads Without Being Annoying

The right way to follow up with potential customers without killing your chances

2025Read More →
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Lead Gen

How to Get More Google Reviews Without Being Pushy

Proven strategies to generate more Google reviews from happy customers naturally

2025Read More →
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Lead Gen

How to Get Referrals from Every Job

Turn every completed job into a source of new customers.

2025Read More →
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Lead Gen

How to Get Reviews Without Begging for Them

A simple system that turns happy customers into 5-star reviews. Automatically.

2025Read More →
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Lead Gen

Best Lead Generation Strategies for Contractors

Proven ways for contractors to generate leads without relying on expensive lead

2025Read More →
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Lead Gen

Website vs Facebook Page: What Do You Actually Need?

Should your service business have a website, a Facebook page, or both?

2025Read More →
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Lead Gen

Why Your Website Isn't Getting Calls

Common website mistakes that kill your leads and how to fix them.

2025Read More →
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Paid Ads

5 Ad Copy Formulas That Convert (With Examples)

Proven copywriting frameworks you can steal for your next ad campaign.

2025Read More →
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Paid Ads

Facebook Ads for Home Service Businesses

How to use Facebook ads to generate leads for your service business.

2025Read More →
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Paid Ads

Why Your Facebook Ads Aren't Converting

Most businesses waste money on Meta ads because they skip the fundamentals. Here

2025Read More →
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Paid Ads

Google Ads for Contractors: Beginner's Guide

How to set up and run Google Ads for your contracting business without wasting m

2025Read More →
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Paid Ads

Google Ads for E-Commerce: The Beginner's Playbook

How to set up Google Ads that actually drive sales. A step-by-step guide for e-c

2025Read More →
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Paid Ads

Google Local Service Ads: Worth It or Not?

An honest review of Google's pay-per-lead program for service businesses.

2025Read More →
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Paid Ads

How Much Should a Contractor Spend on Google Ads?

Realistic budgets for Google Ads based on your service area and competition.

2025Read More →
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Paid Ads

How to Test Meta Ad Creatives Without Wasting Money

A systematic approach to creative testing that finds winners faster and kills lo

2025Read More →
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Paid Ads

Retargeting 101: The Strategy That Turns Browsers Into

How to build retargeting campaigns that convert warm audiences without being ann

2025Read More →
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Paid Ads

How to Scale Ads Without Killing Your ROAS

The systematic approach to increasing ad spend while maintaining profitability.

2025Read More →
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Paid Ads

TikTok Ads for Beginners: What Actually Works in 2025

How to run TikTok ads that feel native and convert. The platform is different. Y

2025Read More →
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Paid Ads

How to Track Where Your Leads Come From

Simple ways to know which marketing is working and which is wasting money.

2025Read More →
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Business

The Only 7 Metrics That Matter for Your Online Business

Forget vanity metrics. Track these numbers weekly and youll always know where yo

2025Read More →
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Business

Best CRM for Small Contractors

Comparing the top customer relationship management tools for service businesses.

2025Read More →
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Business

How to Handle Bad Reviews Professionally

Turn negative reviews into opportunities to show your professionalism.

2025Read More →
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Business

When to Hire Your First Employee vs Stay Solo

Signs it's time to grow your team and how to make the transition.

2025Read More →
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Business

How to Pick the Right Marketing Channel for Your Busine

SEO vs Paid Ads vs Social. A framework to decide where to put your time and mone

2025Read More →
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Business

How to Price Your Services for Profit

Stop undercharging. Here's how to price your work so you actually make money.

2025Read More →
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Business

Scheduling Software for Service Businesses

The best tools to manage your calendar, jobs, and dispatching.

2025Read More →
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Business

From $0 to $10K/Month: The Realistic Timeline

What to expect in months 1-3, 3-6, and beyond. No hype, just the work it actuall

2025Read More →
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E-Commerce

Amazon PPC: How to Stop Bleeding Money on Auto Campaign

Auto campaigns are easy to set up and easy to lose money on. Heres how to run th

2025Read More →
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E-Commerce

The Content Calendar We Use for Every Client

Plan a month of content in one sitting. Download our template and stop scramblin

2025Read More →
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E-Commerce

The 5 Email Flows Every E-Commerce Store Needs

Set up these automated email flows once and watch them generate revenue on autop

2025Read More →
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E-Commerce

Product Photography on a Budget: What Actually Matters

You dont need a $5000 camera to take great product photos. Here's what actually

2025Read More →
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E-Commerce

Posting Every Day is Killing Your Brand

Quality over quantity isnt just a cliche. Its the algorithms preference.

2025Read More →
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E-Commerce

Pricing Psychology: Small Changes That Drive Big Result

How to price your products for maximum conversions. The science behind what make

2025Read More →
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E-Commerce

How to Build Product Pages That Actually Convert

The anatomy of a high-converting product page. Every element that matters and wh

2025Read More →
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E-Commerce

7 Ways to Reduce Cart Abandonment Today

The average cart abandonment rate is 70%. Here's how to win back those lost sale

2025Read More →
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E-Commerce

The Shipping Strategy That Increased Our AOV by 34%

How we used free shipping thresholds to boost average order value without hurtin

2025Read More →
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E-Commerce

The Only 5 Shopify Apps You Actually Need

Stop paying for 30 apps. These five will cover 90% of what you need to run a pro

2025Read More →
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E-Commerce

Shopify vs WooCommerce: Which One is Right for You

A no-BS comparison of the two biggest e-commerce platforms. We break down costs,

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E-Commerce

Your Website Has 3 Seconds. Here's How to Not Blow It.

Above-the-fold design principles that turn bounces into buyers.

2025Read More →
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E-Commerce

The Welcome Sequence That Made Us $47K in 30 Days

A 5-email welcome flow that turns first-time visitors into repeat buyers. Steal

2025Read More →
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Wrentham

Plumbing Marketing in Wrentham

Local marketing strategies for plumbing businesses in Wrentham, MA.

2025Read More →
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Wrentham

Electrical Marketing in Wrentham

Local marketing strategies for electrical businesses in Wrentham, MA.

2025Read More →
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Wrentham

HVAC Marketing in Wrentham

Local marketing strategies for hvac businesses in Wrentham, MA.

2025Read More →
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Wrentham

Roofing Marketing in Wrentham

Local marketing strategies for roofing businesses in Wrentham, MA.

2025Read More →
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Wrentham

Landscaping Marketing in Wrentham

Local marketing strategies for landscaping businesses in Wrentham, MA.

2025Read More →
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Franklin

Plumbing Marketing in Franklin

Local marketing strategies for plumbing businesses in Franklin, MA.

2025Read More →
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Franklin

Electrical Marketing in Franklin

Local marketing strategies for electrical businesses in Franklin, MA.

2025Read More →
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Franklin

HVAC Marketing in Franklin

Local marketing strategies for hvac businesses in Franklin, MA.

2025Read More →
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Franklin

Roofing Marketing in Franklin

Local marketing strategies for roofing businesses in Franklin, MA.

2025Read More →
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Franklin

Landscaping Marketing in Franklin

Local marketing strategies for landscaping businesses in Franklin, MA.

2025Read More →
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Foxborough

Plumbing Marketing in Foxborough

Local marketing strategies for plumbing businesses in Foxborough, MA.

2025Read More →
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Foxborough

Electrical Marketing in Foxborough

Local marketing strategies for electrical businesses in Foxborough, MA.

2025Read More →
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Foxborough

HVAC Marketing in Foxborough

Local marketing strategies for hvac businesses in Foxborough, MA.

2025Read More →
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Foxborough

Roofing Marketing in Foxborough

Local marketing strategies for roofing businesses in Foxborough, MA.

2025Read More →
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Foxborough

Landscaping Marketing in Foxborough

Local marketing strategies for landscaping businesses in Foxborough, MA.

2025Read More →
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Norwood

Plumbing Marketing in Norwood

Local marketing strategies for plumbing businesses in Norwood, MA.

2025Read More →
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Norwood

Electrical Marketing in Norwood

Local marketing strategies for electrical businesses in Norwood, MA.

2025Read More →
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Norwood

HVAC Marketing in Norwood

Local marketing strategies for hvac businesses in Norwood, MA.

2025Read More →
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Norwood

Roofing Marketing in Norwood

Local marketing strategies for roofing businesses in Norwood, MA.

2025Read More →
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Norwood

Landscaping Marketing in Norwood

Local marketing strategies for landscaping businesses in Norwood, MA.

2025Read More →
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Attleboro

Plumbing Marketing in Attleboro

Local marketing strategies for plumbing businesses in Attleboro, MA.

2025Read More →
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Attleboro

Electrical Marketing in Attleboro

Local marketing strategies for electrical businesses in Attleboro, MA.

2025Read More →
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Attleboro

HVAC Marketing in Attleboro

Local marketing strategies for hvac businesses in Attleboro, MA.

2025Read More →
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Attleboro

Roofing Marketing in Attleboro

Local marketing strategies for roofing businesses in Attleboro, MA.

2025Read More →
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Attleboro

Landscaping Marketing in Attleboro

Local marketing strategies for landscaping businesses in Attleboro, MA.

2025Read More →
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Plainville

Plumbing Marketing in Plainville

Local marketing strategies for plumbing businesses in Plainville, MA.

2025Read More →
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Plainville

Electrical Marketing in Plainville

Local marketing strategies for electrical businesses in Plainville, MA.

2025Read More →
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Plainville

HVAC Marketing in Plainville

Local marketing strategies for hvac businesses in Plainville, MA.

2025Read More →
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Plainville

Roofing Marketing in Plainville

Local marketing strategies for roofing businesses in Plainville, MA.

2025Read More →
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Plainville

Landscaping Marketing in Plainville

Local marketing strategies for landscaping businesses in Plainville, MA.

2025Read More →
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Norfolk

Plumbing Marketing in Norfolk

Local marketing strategies for plumbing businesses in Norfolk, MA.

2025Read More →
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Norfolk

Electrical Marketing in Norfolk

Local marketing strategies for electrical businesses in Norfolk, MA.

2025Read More →
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Norfolk

HVAC Marketing in Norfolk

Local marketing strategies for hvac businesses in Norfolk, MA.

2025Read More →
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Norfolk

Roofing Marketing in Norfolk

Local marketing strategies for roofing businesses in Norfolk, MA.

2025Read More →
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Norfolk

Landscaping Marketing in Norfolk

Local marketing strategies for landscaping businesses in Norfolk, MA.

2025Read More →
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Bellingham

Plumbing Marketing in Bellingham

Local marketing strategies for plumbing businesses in Bellingham, MA.

2025Read More →
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Bellingham

Electrical Marketing in Bellingham

Local marketing strategies for electrical businesses in Bellingham, MA.

2025Read More →
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Bellingham

HVAC Marketing in Bellingham

Local marketing strategies for hvac businesses in Bellingham, MA.

2025Read More →
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Bellingham

Roofing Marketing in Bellingham

Local marketing strategies for roofing businesses in Bellingham, MA.

2025Read More →
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Bellingham

Landscaping Marketing in Bellingham

Local marketing strategies for landscaping businesses in Bellingham, MA.

2025Read More →
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Mansfield

Plumbing Marketing in Mansfield

Local marketing strategies for plumbing businesses in Mansfield, MA.

2025Read More →
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Mansfield

Electrical Marketing in Mansfield

Local marketing strategies for electrical businesses in Mansfield, MA.

2025Read More →
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Mansfield

HVAC Marketing in Mansfield

Local marketing strategies for hvac businesses in Mansfield, MA.

2025Read More →
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Mansfield

Roofing Marketing in Mansfield

Local marketing strategies for roofing businesses in Mansfield, MA.

2025Read More →
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Mansfield

Landscaping Marketing in Mansfield

Local marketing strategies for landscaping businesses in Mansfield, MA.

2025Read More →
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North Attleboro

Plumbing Marketing in North Attleboro

Local marketing strategies for plumbing businesses in North Attleboro, MA.

2025Read More →
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North Attleboro

Electrical Marketing in North Attleboro

Local marketing strategies for electrical businesses in North Attleboro, MA.

2025Read More →
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North Attleboro

HVAC Marketing in North Attleboro

Local marketing strategies for hvac businesses in North Attleboro, MA.

2025Read More →
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North Attleboro

Roofing Marketing in North Attleboro

Local marketing strategies for roofing businesses in North Attleboro, MA.

2025Read More →
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North Attleboro

Landscaping Marketing in North Attleboro

Local marketing strategies for landscaping businesses in North Attleboro, MA.

2025Read More →