The Brand Expand Blog

Strategies, tips, and insights to help you grow your brand online. No fluff, just what works.

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Paid Ads

Why Your Facebook Ads Aren't Converting (And How to Fix It)

Most businesses waste money on Meta ads because they skip the fundamentals. Here's the checklist that actually matters.

Dec 5, 2025Read More →
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Paid Ads

Google Ads for E-Commerce: The Beginner's Playbook

How to set up Google Ads that actually drive sales. A step-by-step guide for e-commerce brands.

Dec 3, 2025Read More →
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Paid Ads

How to Test Meta Ad Creatives Without Wasting Money

A systematic approach to creative testing that finds winners faster and kills losers sooner.

Nov 30, 2025Read More →
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Paid Ads

Retargeting 101: The Strategy That Turns Browsers Into Buyers

How to build retargeting campaigns that convert warm audiences without being annoying.

Nov 25, 2025Read More →
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Paid Ads

5 Ad Copy Formulas That Convert (With Examples)

Proven copywriting frameworks you can steal for your next ad campaign.

Nov 20, 2025Read More →
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Paid Ads

TikTok Ads for Beginners: What Actually Works in 2025

How to run TikTok ads that feel native and convert. The platform is different. Your strategy should be too.

Nov 16, 2025Read More →
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Paid Ads

How to Scale Ads Without Killing Your ROAS

The systematic approach to increasing ad spend while maintaining profitability.

Nov 12, 2025Read More →
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E-Commerce

The Only 5 Shopify Apps You Actually Need

Stop paying for 30 apps. These five will cover 90% of what you need to run a profitable store.

Dec 2, 2025Read More →
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E-Commerce

Shopify vs WooCommerce: Which One is Right for You

A no-BS comparison of the two biggest e-commerce platforms. Costs, features, and who should use what.

Dec 1, 2025Read More →
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E-Commerce

How to Build Product Pages That Actually Convert

The anatomy of a high-converting product page. Every element that matters and why.

Nov 29, 2025Read More →
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E-Commerce

7 Ways to Reduce Cart Abandonment Today

The average cart abandonment rate is 70%. Here's how to win back those lost sales.

Nov 26, 2025Read More →
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E-Commerce

The Shipping Strategy That Increased Our AOV by 34%

How we used free shipping thresholds to boost average order value without hurting margins.

Nov 22, 2025Read More →
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E-Commerce

Product Photography on a Budget: What Actually Matters

You don't need a $5000 camera to take great product photos. Here's what moves the needle.

Nov 18, 2025Read More →
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E-Commerce

Pricing Psychology: Small Changes That Drive Big Results

How to price your products for maximum conversions. The science behind what makes people buy.

Nov 14, 2025Read More →
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E-Commerce

The 5 Email Flows Every E-Commerce Store Needs

Set up these automated email flows once and watch them generate revenue on autopilot.

Nov 10, 2025Read More →
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Email Marketing

The Welcome Sequence That Made Us $47K in 30 Days

A 5-email welcome flow that turns first-time visitors into repeat buyers. Steal the exact template.

Nov 28, 2025Read More →
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Strategy

How to Pick the Right Marketing Channel for Your Business

SEO vs Paid Ads vs Social. A framework to decide where to put your time and money.

Nov 24, 2025Read More →
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Strategy

How to Get Reviews Without Begging for Them

A simple system that turns happy customers into 5-star reviews. Automatically.

Oct 20, 2025Read More →
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Social Media

Posting Every Day is Killing Your Brand

Quality over quantity isn't just a cliche. It's the algorithm's preference.

Nov 19, 2025Read More →
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SEO

Local SEO in 2025: What Actually Moves the Needle

Google Business Profile hacks, review strategies, and the on-page basics most local businesses ignore.

Nov 15, 2025Read More →
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Amazon

Amazon PPC: How to Stop Bleeding Money on Auto Campaigns

Auto campaigns are easy to set up and easy to lose money on. Here's how to run them profitably.

Nov 10, 2025Read More →
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Branding

Your Website Has 3 Seconds. Here's How to Not Blow It.

Above-the-fold design principles that turn bounces into buyers.

Nov 5, 2025Read More →
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Analytics

The Only 7 Metrics That Matter for Your Online Business

Forget vanity metrics. Track these numbers weekly and you'll always know where you stand.

Oct 30, 2025Read More →
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Growth

From $0 to $10K/Month: The Realistic Timeline

What to expect in months 1-3, 3-6, and beyond. No hype, just the work it actually takes.

Oct 25, 2025Read More →
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Content

The Content Calendar We Use for Every Client

Plan a month of content in one sitting. Download our template and stop scrambling for ideas.

Oct 15, 2025Read More →

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