HVAC is a seasonal business, and in Franklin the swings are extreme. The contractors who thrive are the ones who generate leads consistently, not just during peak seasons.
The Real Money in HVAC
It's not emergency calls—it's system replacements and maintenance agreements. That's where your marketing should drive.
Google Business Profile Optimization
Primary category: "HVAC Contractor"
Secondary categories: "Air Conditioning Contractor," "Heating Contractor," "Furnace Repair Service"
Products: List brands you carry (Carrier, Trane, Lennox, Mitsubishi)
Photos: Weekly posts of installations, equipment, before/afters.
Reviews Are Critical
HVAC replacements are $8,000-15,000+ purchases. Customers research extensively. A company with 200+ positive reviews has a massive advantage.
High-value keywords: AC installation Franklin, furnace replacement Franklin, heat pump Franklin, HVAC maintenance Franklin, ductless mini-split Franklin
Seasonal Marketing Calendar
Spring: Push AC tune-ups hard. Early-bird pricing.
Summer: Emergency AC repair demand peaks. Optimize GBP for "AC repair."
Fall: Furnace tune-ups. Push maintenance agreements before winter.
Winter: Emergency furnace repairs. Market replacements to repeat-issue customers.
Maintenance Agreements: Your Recurring Revenue Engine
- Predictable recurring revenue
- First call when systems need replacing
- Shoulder season work when emergency calls slow
- Higher customer lifetime value
Make maintenance agreements prominent on your website. Offer them after every repair or installation.
The Bottom Line
Winning in Franklin's HVAC market requires year-round marketing. Dominate your GBP, build a review machine, push maintenance agreements, and time campaigns to match demand cycles.