Your Google Business Profile is the single most important thing for getting found by local customers. When someone searches "plumber near me," Google pulls from these profiles. Here's how to set yours up right.
Step 1: Claim or Create Your Profile
Go to business.google.com and search for your business. If it exists, claim it. If not, create a new one. You'll need to verify ownership - usually through a postcard that takes 5-7 days.
Step 2: Complete Every Section
Google rewards complete profiles. Fill out everything: business name (exact legal name, no keyword stuffing), primary and secondary categories, address, service area, hours, phone, website, and description.
Step 3: Add Photos
Businesses with photos get 42% more direction requests. Add your logo, cover photo, exterior shots, team photos, and photos of completed work. Add new photos monthly.
Step 4: Get Reviews
Reviews are the #1 ranking factor. Ask every happy customer. Send them a direct link to your review page. Respond to every review, good and bad.
Step 5: Post Regular Updates
Use the Posts feature weekly to share offers, tips, and recent projects. Posts expire after 7 days, so keep them fresh.
Common Mistakes to Avoid
Don't keyword-stuff your business name, don't buy fake reviews, keep your NAP consistent everywhere, and always respond to questions on your profile.