Running an electrical business in Mansfield means competing for every panel upgrade, EV charger installation, and emergency call with electricians across Norfolk County. The work is there—but getting a consistent flow of leads is the challenge.
Google Business Profile: Where Electricians Win or Lose
Your GBP is the most important piece of marketing real estate you own. When someone searches "electrician Mansfield," the Local Pack is where their eyes go first.
Optimization Checklist
Primary category: "Electrician"
Secondary categories: "Lighting Contractor," "Electric Vehicle Charging Station Contractor," "Generator Installation Service"
Services: Panel upgrades, EV charger installation, whole-house generators, lighting installation, code corrections
Photos: Post weekly. Before/after shots of panel upgrades, generator installs, EV chargers.
Reviews Build Trust
Electrical work makes homeowners nervous—they want someone qualified and careful. A strong review profile signals that.
Volume goal: 100+ reviews puts you in a different league.
Recency: Aim for 3-5 new reviews per month.
High-value keywords: EV charger installation Mansfield, panel upgrade Mansfield, generator installation Mansfield, emergency electrician Mansfield
High-Margin Service Opportunities
EV Charger Installation
EV adoption is exploding. Position yourself as THE EV charger installer in Mansfield. Get certified by major manufacturers.
Whole-House Generators
Demand spikes after every storm. Partner with Generac or Kohler for leads and credibility.
Panel Upgrades
Older homes in Mansfield often have outdated panels. Educate homeowners about upgrade signs and benefits.
Building Referral Relationships
- Realtors: Pre-sale inspections and repairs
- HVAC companies: Many jobs require electrical work
- Solar installers: Panel upgrades often needed
The Playbook
Optimize your GBP, build a steady flow of reviews, make your website convert, and focus on high-value services. Do these things better than your competitors, and you'll have more work than you can handle.