Roofing is high-ticket, low-frequency—most homeowners only need a roofer once every 20+ years. When someone in Bellingham needs a roof, they're starting from scratch. They're searching Google, asking neighbors, and comparing options.
The Roofing Market Reality
Jobs are $10,000-25,000+. That's worth fighting for, which is why you're competing against local companies, regional outfits, and storm-chasing crews.
Google Business Profile: Your Digital Storefront
Primary category: "Roofing Contractor"
Products: List shingle brands (GAF, Owens Corning, CertainTeed)
Photos: This is huge for roofers. Before/after shots, drone photos of completed roofs, your crew at work. Post 2-3 times per week.
Photo tip: Invest in drone photography. Aerial shots of completed roofs are incredibly compelling and most competitors won't have them.
Reviews Are Everything in Roofing
Roofing has a trust problem. Too many homeowners have been burned by fly-by-night crews. A massive review profile overcomes that skepticism.
Target: 200+ reviews makes you one of the most-reviewed roofers in Bellingham.
Manufacturer Certifications
Becoming certified with GAF, Owens Corning, or CertainTeed lets you offer better warranties and sets you apart. If you're not certified, get certified. If you are, make it prominent in all marketing.
Storm Season Marketing
Before storms: Build your review profile and GBP so you're ranking well when storms hit.
After storms: Google Ads targeting "storm damage roof repair Bellingham" captures urgent demand. Don't be a storm chaser—be the trusted local company.
Referral Channels
- Past customers: Send annual roof check reminders
- Realtors: Roof condition is major in home sales
- Insurance adjusters: Be the contractor they recommend
The Winning Formula
Dominate your GBP with photos and reviews. Get manufacturer certified. Market consistently, not just after storms.