Roofing is high-ticket and low-frequency. When someone needs a roof, they're spending thousands. Getting in front of them at the right moment is worth a lot.
How People Search for Roofers
Searches fall into emergency (leaks, storm damage), research (do I need a new roof?), and comparison (getting quotes). Your SEO should capture all three.
Google Business Profile for Roofers
Use "Roofing contractor" as primary category. Before/after photos are huge for roofing. Share recent projects and storm damage tips in your posts.
Keywords That Drive Roofing Leads
Target "roofer [city]," "roof repair," "roof replacement," "emergency roof repair," "storm damage repair," and "roof inspection."
Storm Chasing vs. Local Reputation
Differentiate from storm chasers by emphasizing years in business locally, local address, references, warranties you'll honor, and proper licensing.
Content Strategy
Write about roof lifespan, repair vs replacement, insurance claims, what to do after storm damage, and material comparisons. This establishes expertise.