Landscaping in North Attleboro is fiercely competitive. Low barriers to entry mean everyone with a truck and mower is competing for the same customers. The companies that build real businesses market strategically, not just mow and hope for referrals.
The Landscaping Market Segments
Maintenance contracts: Lower margin but predictable recurring revenue. The foundation of a stable business.
Design/build projects: Higher margin, less predictable. Patios, retaining walls, plantings.
Seasonal services: Spring/fall cleanups, mulching, snow removal.
Your marketing should drive all three, with maintenance contracts as priority.
Google Business Profile for Landscapers
Primary category: "Landscaper" (or "Lawn Care Service")
Secondary categories: "Landscape Designer," "Mulch Supplier," "Snow Removal Service"
Photos: Landscaping is visual. Post constantly. Before/afters, seasonal color, hardscape work. This is your portfolio.
Photo strategy: Take before/after photos of EVERY project, even routine maintenance. You'll build a massive portfolio over time.
Marketing Maintenance Contracts
Maintenance contracts are your priority because they provide:
- Predictable recurring revenue
- Route density (more efficient operations)
- Upsell opportunities
- Long-term relationships
How to Sell More Contracts
Spring push: January-March, market heavily before the season starts.
Upsell from one-time services: Every spring cleanup client is a maintenance contract prospect.
Seasonal Marketing Calendar
Jan-Feb: Push maintenance contracts
Mar-Apr: Spring cleanup marketing
May-Aug: Design/build projects
Sep-Oct: Fall cleanup, hardscape projects
Nov-Mar: Snow removal, market for next season
Route Density = Profitability
The more clients you have in North Attleboro specifically, the more profitable each account becomes. Focus marketing on your core service areas. Better to dominate North Attleboro than have scattered accounts across 15 towns.
The Path Forward
Dominate your GBP with photos and reviews. Push maintenance contracts as your foundation. Market seasonally. Focus on route density.