Reviews matter but asking feels awkward. Here's how to generate a steady stream without being pushy.
Make It a System
Build review requests into your workflow. Add it to your job completion checklist. Automate follow-up texts. Include the link on invoices. When it's systematic, it happens consistently.
Ask at the Right Moment
Best times: right after solving their problem, when they compliment your work, when they say thank you. Don't wait a week - the impulse fades quickly.
Make It Easy
Send a direct link to your Google review page, not your profile. Every extra step loses people.
The Right Words
Don't say "Can you leave us a review?" Say "Would you mind sharing your experience on Google? It really helps other people find us."
What NOT to Do
Don't offer incentives (against Google's rules), don't buy reviews, don't review-gate, don't ask for 5 stars specifically. Ask for honest feedback.
Handle Negative Reviews
Respond professionally: thank them, apologize, offer to make it right, take it offline. A good response shows future customers how you handle problems.