Some swear by websites. Others say Facebook is enough. Who's right?
What Facebook Does Well
Free, easy to update, built-in reviews, direct messaging, community engagement, advertising platform.
What Facebook Does Poorly
Doesn't rank in Google, you don't control it, limited customization, can look less professional, hard to organize information.
What a Website Does Well
Ranks in Google, you own it, full control, professional appearance, organized information, any functionality you need.
The Real Answer: Both
They serve different purposes. Website for Google searches. Facebook for social proof and engagement. If someone only finds Facebook, you look small. If you're not on Facebook, you're missing a trust signal.
If You Can Only Pick One
Pick a website. You can't rank in Google Maps without one. You own it forever. It's where serious buyers end up.
The Minimum
Website: homepage, about, services, contact. Facebook: complete page, weekly posts, reviews enabled. Together they cover all the ways customers find you.