HVAC is seasonal, but your marketing shouldn't be. When the AC dies in July or the furnace quits in January, people need help fast. Local SEO puts you in front of them.
The HVAC Search Landscape
Searches spike during extreme weather, but people search year-round for maintenance, installations, and air quality. Capture both emergency and planned searches.
Google Business Profile for HVAC
Use "HVAC contractor" as primary category, add heating and AC as additional categories. Enable the emergency service attribute. Post seasonal content.
Keywords That Drive HVAC Leads
Target "AC repair [city]," "furnace repair [city]," "HVAC installation," "AC not cooling," and seasonal maintenance keywords.
Seasonal Content Strategy
Spring: AC tune-up content. Summer: Why AC isn't cooling. Fall: Furnace maintenance. Winter: Heating troubleshooting. Match your content to what people are searching.
The Maintenance Plan Advantage
Promote maintenance plans online. They generate recurring revenue, keep customers coming back, create review opportunities, and lead to replacement sales.