Google Ads can deliver leads fast, but they can also drain your budget if done wrong. Here's how to start right.
Why Google Ads for Contractors
When someone searches "plumber near me" they need help now. Google Ads put you at the top of those searches. Unlike SEO, results are immediate.
Campaign Structure
Start with one Search campaign. Group your ads by service type. Don't mix plumbing and electrical in the same ad group.
Keyword Strategy
Target service + location keywords: "plumber boston," "emergency plumber near me," "drain cleaning service." Use phrase match, not broad match. Add negative keywords to block irrelevant searches.
Writing Ads That Convert
Include your service, location, and a call to action. Mention what makes you different - 24/7 service, same-day appointments, licensed and insured. Use call extensions.
Budget and Bidding
Start with $20-50/day. Use maximize conversions once you have data. Don't spread budget too thin across too many services.
Tracking Setup
You must track conversions - phone calls and form submissions. Without this, you're flying blind. Use Google's call tracking or a third-party solution.
The #1 Mistake
Running ads without tracking. If you don't know which keywords drive calls, you can't optimize. Set up conversion tracking before spending a dollar.