If you don't know where leads come from, you can't make smart marketing decisions. Here's how to track everything.
Why Tracking Matters
You might be wasting half your marketing budget. Or you might be underspending on what works. Without tracking, you'll never know.
The Simple Method
Ask every single person who contacts you: "How did you find us?" Record the answer. Review monthly. This alone beats what most businesses do.
Call Tracking
Use different phone numbers for different sources. One for Google Ads, one for your website, one for yard signs. Services like CallRail make this easy.
Google Analytics
Shows where website visitors come from - organic search, ads, social media, direct. Set up conversion tracking to see which sources generate form submissions.
UTM Parameters
Add tags to URLs in your ads and posts. These show up in Google Analytics so you know exactly which ad or post drove traffic.
The Monthly Review
Every month, look at: leads by source, cost per lead by source, which sources convert to jobs. Double down on winners, cut losers.