Lead Generation

How to Follow Up with Leads Without Being Annoying

Dec 22, 2024 • 5 min read

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You quoted a job. They said they'd think about it. Now what? Follow up wrong and you're annoying. Don't follow up and you lose the job.

The Timing Framework

Same day: thank you email with quote recap. Day 2-3: quick check-in. Day 7: value-add follow-up. Day 14: final check-in before closing the loop.

Follow-Up #1: Same Day

Send within hours. Include thanks, recap of discussion, the quote, and next steps. This is professional, not pushy.

Follow-Up #2: Quick Check-In

"Hi [Name], just checking in to see if you had any questions about the quote." That's it. No pressure.

Follow-Up #3: Add Value

Instead of "Have you decided?" - share a tip, send a useful article, mention something you forgot. Be helpful, not salesy.

Follow-Up #4: The Close

"I wanted to follow up one more time. I understand if you've gone another direction - just let me know so I can close out your file." Gives them an easy out and often gets a response.

Match Their Style

They called? Call back. They emailed? Email. They texted? Text. When in doubt, text for quick check-ins, email for details.

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