Lead Generation

The Only 5 Pages Your Service Business Website Needs

Dec 16, 2024 • 5 min read

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You don't need 50 pages. Here are the only five you actually need.

1. Homepage

Answer three questions in seconds: What do you do? Where? How do I contact you? Include clear headline, services overview, trust signals, call to action.

2. Services Page(s)

One page listing all services, or separate pages for each (better for SEO). Each needs: what's included, who needs it, why choose you, call to action.

3. About Page

People want to know who they're hiring. Include your story (brief), real photos, credentials, what makes you different.

4. Contact Page

Phone number (clickable), email, contact form, service area, hours. Make it easy to reach you.

5. Reviews Page

Social proof converts visitors. Embed Google reviews, display testimonials with names, include before/after photos if applicable.

The Secret

Five great pages beat 50 mediocre ones. Focus on quality, clear calls to action, easy contact. Everything else is optional.

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