Not everything needs to be digital. Some old-school tactics work incredibly well for local businesses.
Yard Signs
Every job site is a billboard. Simple design - name, service, phone. Visible from street. Ask permission. Offer small discount to leave it up a week after.
Door Hangers
Just finished a job? Hit the neighbors while it's fresh. "We just completed work in your neighborhood" with an offer. Hit 20-30 houses closest to the job.
Vehicle Wraps
Your truck is advertising whether you like it or not. Phone number large enough to read from distance. Professional design. Keep vehicle clean.
Local Sponsorships
Little league teams, school events, charity events, local festivals. ROI isn't direct but builds community recognition over time.
Networking
Chamber of Commerce, BNI, trade associations. Build relationships that lead to referrals.
The Key
These tactics compound over time. The more visible you are in your community, the more people think of you when they need help.