Everyone wants to rank #1 tomorrow. That's not how it works. Here's a realistic timeline.
The Short Answer
Most local businesses see meaningful results in 3-6 months. Significant results in 6-12 months. It depends on competition and starting point.
Month 1: Foundation
Google Business Profile optimized, website issues fixed, citations started, review process begun. You probably won't see results yet.
Months 2-3: Early Signs
Content being indexed, citations building, reviews accumulating. Rankings start moving. Maybe page 2. Some increase in impressions.
Months 4-6: Momentum
Content ranking for long-tail keywords, review count becoming competitive. First page rankings for some terms. Leads starting from organic search.
Months 6-12: Results
Authority built, strong review profile, content library driving traffic. Consistent first page rankings. Steady flow of organic leads.
The Compounding Effect
SEO builds on itself. Month 12 is easier than month 1. The work you do today pays dividends for years.