Local Service Ads appear above regular Google Ads with a "Google Guaranteed" badge. You pay per lead, not per click. But are they worth it?
How They Work
Pass background check, get verified, set weekly budget. Leads come as phone calls or messages. You only pay for legitimate leads.
The Pros
Top of Google search. Pay per lead (not click). Google Guaranteed badge builds trust. Can dispute fake leads for refunds.
The Cons
Limited control over when ads show. Lead cost is fixed by Google. Some markets are very competitive. Can't use your own landing page.
Cost Per Lead
Varies by trade and location. Plumbers typically $25-50/lead. HVAC $30-60. Electricians $20-40. Emergency leads cost more.
Who Should Use Them
Worth testing if available in your trade and area. Good for businesses that answer phones quickly and close well. Not great if you miss calls often.
Tips for Success
Answer every call immediately. Respond to messages within minutes. Ask for reviews from every customer. More reviews = more visibility.