When a pipe bursts at 2am, nobody flips through the Yellow Pages. They grab their phone and search "emergency plumber near me." If you're not showing up, you're losing jobs.
Why Local SEO Matters for Plumbers
Most plumbing searches are urgent. Customers call the first few businesses they see. Reviews heavily influence decisions. Being visible when they search is everything.
Google Business Profile for Plumbers
Set your primary category as "Plumber" and add additional categories like drain cleaning and water heater services. List every city you serve. If you offer 24/7 emergency service, make it visible.
Target the Right Keywords
Target "plumber [city]," "emergency plumber near me," "drain cleaning [city]," "water heater repair [city]," and similar searches. Create pages for each service and location.
Build a Website That Converts
Your phone number should be visible everywhere and clickable on mobile. Include service pages, location pages, trust signals, reviews, and fast loading times.
Get Reviews Consistently
After every job, ask happy customers for a review. Send a follow-up text with your Google review link. Aim for 5+ new reviews per month.
Track Your Leads
Use call tracking, Google Analytics, and ask every caller how they found you. This tells you what's working.