Electrical work ranges from emergencies to planned projects. Local SEO captures both types of customers when they're actively searching.
Google Business Profile Setup
Use "Electrician" as your primary category. Add electrical installation, lighting contractor, and EV charging installation as additional categories.
High-Value Keywords
Target "electrician [city]," "emergency electrician," "electrical panel upgrade," "EV charger installation," "generator installation," and "lighting installation."
Growth Services to Highlight
EV charger installation is growing fast. Home generators are in demand. Smart home wiring is expanding. Make sure you're visible for these searches.
Build Trust Through Reviews
People are cautious about electrical work. Reviews that mention professionalism, clean work, clear explanations, and fair pricing convert other customers.
Website Essentials
Display your license number, insurance info, service area, individual service pages, emergency contact, and before/after photos prominently.