Some businesses swear by calls. Others live by forms. Which is better?
Phone Calls: Pros
Immediate connection, qualify leads in real time, builds rapport, better for urgent services, hard to ignore.
Phone Calls: Cons
Missed calls = lost leads, some people hate calling, can't capture after hours, harder to track.
Forms: Pros
Works 24/7, captures leads when busy, collects info upfront, easy to track, less intimidating for some.
Forms: Cons
Lower response rate, delayed follow-up loses urgency, spam, people abandon long forms.
The Right Answer: Both
Let customers choose. Some will always want to call. Others prefer forms. Don't force one option.
Best Practices
Forms: keep short, follow up fast. Phones: answer live when possible, professional voicemail, return calls within an hour. Track everything to know what works.