You've heard the word "citation" in local SEO. Here's what it actually means and why you should care.
What is a Citation?
A citation is any online mention of your business name, address, and phone number (NAP). This includes directories, social media, industry sites, and news mentions.
Why Citations Matter
Citations help Google verify your business is legitimate and rank you higher. More quality citations equals more trust.
Quality Over Quantity
A Yelp listing matters more than a random directory. Focus on major platforms, industry directories, and local sites.
The #1 Rule: Consistency
Your NAP must be exactly the same everywhere. "123 Main Street" and "123 Main St" are different to Google. Pick one format and use it everywhere.
Essential Citations
Start with Google Business Profile, Yelp, Facebook, Apple Maps, Bing Places, Yellow Pages, and BBB. Then add industry-specific directories.
Finding and Fixing Problems
Search for your business and check every listing for accuracy. Claim and update incorrect listings. Remove duplicates where possible.