When someone searches for a service in your area, Google shows a map with three businesses - the "Local Pack." Getting into those top three spots can transform your business.
The Three Ranking Factors
Google ranks local businesses on relevance (how well your profile matches the search), distance (how close you are), and prominence (how well-known you are). You can't control distance, but you can control the others.
Optimize Your Google Business Profile
Make sure your profile is 100% complete with accurate categories, services, photos, and business information. This is the foundation.
Get More Reviews
Reviews are the biggest ranking factor you can influence. Ask every customer, send direct links, and respond to all reviews within 24 hours.
Build Local Citations
Get listed on Yelp, Facebook, Apple Maps, Bing Places, Yellow Pages, BBB, and industry-specific directories. Your NAP must be identical everywhere.
Get Local Backlinks
Links from local Chamber of Commerce, business associations, news sites, and partners signal to Google that you're a trusted local business.
Stay Active
Google favors active businesses. Post weekly, add photos monthly, respond quickly to reviews. Consistency matters.