Somewhere along the way, we decided that posting every day was mandatory. It's not. In fact, for most brands, daily posting is actively hurting your results.
The Algorithm Doesn't Care About Frequency
It cares about engagement. One post that gets 500 likes beats five posts that get 20 likes each. The algorithm sees that low engagement and stops showing your content to people.
You're training the algorithm to ignore you by posting mediocre content daily.
Your Audience Has Fatigue
Nobody wants to see your brand in their feed seven times a week. It's exhausting. People unfollow or mute brands that post too much. You become noise.
Quality Takes Time
Great content requires thought, planning, good visuals, and solid copy. You can't do that daily while also running a business. The math doesn't work.
Three great posts per week will outperform seven mediocre ones. Every time.
The Better Approach
- Post 3-4 times per week maximum
- Spend time on each post (good hook, good visual, good CTA)
- Engage with your audience in comments instead of posting more
- Repurpose your best content across platforms
What to Post
Mix it up: educational content, behind-the-scenes, social proof, and occasionally promotional. The 80/20 rule works. 80% value, 20% selling.
Stop chasing the content hamster wheel. Post less, but post better.